Buyers of Google Adwords are chasing the “head” keywords and driving up their costs.

There is a huge opportunity in keywords with natural language patterns as search behaviors evolve. Long-tail keywords are hard to find and optimize without machine learning or deep learning.

Online searches with keyword patterns are changing rapidly. Many searchers are asking questions like: ”how to set up a Google Adwords account” or ”what is the best air fryer”. We are seeing longer form searches (more natural language-based) which is further creating challenges to manage scale. However, there are opportunities to find better patterns, reduce costs, and win more customers with the same dollars.

Online searches with keyword patterns are changing rapidly. Many searchers are asking questions like: ”how to set up a Google Adwords account” or ”what is the best air fryer”. We are seeing longer form searches (more natural language-based) which is further creating challenges to manage scale. However, there are opportunities to find better patterns, reduce costs, and win more customers with the same dollars.

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