Listing Details :
Listing-id : 256246
Women in Marketing & Technology
Mar 15, 2021 02:16:15 AM
$ 9,000
Description :
Women in Marketing & Technology
Marketing has its roots deep in the past, it has been consistently evolving since the industrial revolution. We humans and the world has evolved over the years, from the Stone Age to the present Age, even marketing has evolved with us. From the production-centered industrial era; where businesses believed in the affordability & availability and of goods to do the job, to the present relationship-centered era, where businesses and women marketers believe a good relationship with customers does the job.
The B2B Marketing that we see today is largely different from what we witnessed when we had just entered our teenage, around a couple of decades back. The marketing is an ever-changing and evolving industry. Women in Marketing & Technology have grown with the industry.
Anastasia Zaichko, Head of Marketing Communications and PR - at Affise covers these struggle into a perfect statement, she states and I quote “Earning respect in a male-dominated industry such as digital marketing can be a struggle for a female marketer. Earning respect from other women is usually twice as challenging. Low self-esteem among girls and women goes hand in hand with lower aspirations of engaging in digital marketing jobs. Thus, being female marketers, we should promote integrity and togetherness. We should support each other, empower leadership development, show gender-equal attitude and respect inside and outside the company. True women empowerment is using your voice to help other women speak up and be heard.”
Dissecting the Essence of Women Leadership
The whole world is talking about women empowerment today, but even you might have read many articles that even after so many empowered statements made by all the top leaders we hardly see any women leaders. Even though the percentage of women in the talent pipeline is steadily increasing over the past 3 decades, there are still large gender gaps from entry-level right through to top-executive positions. In technology companies, women hold only 30% of the entry-level roles, and approximately only 7% of private tech company’s boards are made up of women.
Get more information & keep yourself updated with Martech Cube blogs.
Marketing has its roots deep in the past, it has been consistently evolving since the industrial revolution. We humans and the world has evolved over the years, from the Stone Age to the present Age, even marketing has evolved with us. From the production-centered industrial era; where businesses believed in the affordability & availability and of goods to do the job, to the present relationship-centered era, where businesses and women marketers believe a good relationship with customers does the job.
The B2B Marketing that we see today is largely different from what we witnessed when we had just entered our teenage, around a couple of decades back. The marketing is an ever-changing and evolving industry. Women in Marketing & Technology have grown with the industry.
Anastasia Zaichko, Head of Marketing Communications and PR - at Affise covers these struggle into a perfect statement, she states and I quote “Earning respect in a male-dominated industry such as digital marketing can be a struggle for a female marketer. Earning respect from other women is usually twice as challenging. Low self-esteem among girls and women goes hand in hand with lower aspirations of engaging in digital marketing jobs. Thus, being female marketers, we should promote integrity and togetherness. We should support each other, empower leadership development, show gender-equal attitude and respect inside and outside the company. True women empowerment is using your voice to help other women speak up and be heard.”
Dissecting the Essence of Women Leadership
The whole world is talking about women empowerment today, but even you might have read many articles that even after so many empowered statements made by all the top leaders we hardly see any women leaders. Even though the percentage of women in the talent pipeline is steadily increasing over the past 3 decades, there are still large gender gaps from entry-level right through to top-executive positions. In technology companies, women hold only 30% of the entry-level roles, and approximately only 7% of private tech company’s boards are made up of women.
Get more information & keep yourself updated with Martech Cube blogs.
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