URL shortener is a simple tool that takes a long URL and turns it into whatever URL you would like it to be. A custom, or branded URL shortener, is when you’ve connected your own custom domain to a URL shortener which acts as a base for all the short links you create. Instead of using a gen.eric domain. We always recommend using your own custom domain when sharing links online as it leads to increased link trust, brand awareness, and click trough rate. Welcome to custom url shortener! https://customurlshortener.com