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Best B2B Marketing Campaigns 2021

Mar 12, 2021 03:10:36 AM

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Best B2B Marketing Campaigns 2021

Every year we see exciting and very creative B2B marketing campaigns that set a benchmark for other B2B marketers. So, as we gear up to recover from the damages of 2020, it is important to be creative and motivated. To inspire you at the start of this decade, we have listed some of the best B2B marketing campaign examples from varied forms of B2B marketing. B2B Influencer Marketing examples, B2B Content Marketing examples and B2B Email Marketing examples are some of the forms of best B2B marketing that are in huge demand amongst the marketers in 2021.

We have entered 2021, a new decade of the 21st century. B2B marketers need out-of-the-box marketing strategies to bounce back in 2021. One thing that I have learned and even you might also be known is that marketing is constantly changing and becoming more and more competitive.

Before we go through the examples, let’s revise what is B2B marketing?

B2B marketing or Business-to-Business Marketing refers to the techniques and best practices used by companies that sell directly to other businesses. It is a process that involves selling products and services developed by one company to another. Also, it is necessary for any business that wants to offer its services to other brands.

Arsana - B2B Email Marketing : When it comes to B2B Email Marketing campaign examples, Asana is the best. Asana is a great platform to enable teams with project management and communications. It has a clean and clear user interface that is easy to navigate. However, new users might be a little baffled by all the possible options.

Scripted - B2B Content Marketing : Discussion about one of the best B2B content marketing campaign examples can’t be finished without talking about a content marketing campaign of Scripted. Scripted helps brands and businesses in finding and hiring writers to develop their content. In order to compete with other marketplaces for writers, Scripted launched a content marketing strategy focusing on every step of the buyer’s journey.

All the examples mentioned above are the best Business-to-Business campaigns of 2016, 2018,2019, and 2020. All the above-mentioned B2B marketing campaign examples had few things in common? Those few things are creativity, dedication, and a customer-centric approach. Hopefully, these B2B marketing campaign examples will inspire you and your team to be creative, influential, impactful, and innovative in 2021, and in this new decade. Stay tuned with martech for the latest B2B marketing trends and include them in some of your campaigns with a more creative and customer-centric approach.


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