Listing Details :
Listing-id : 256393
Woman’s Search for Meaning - Women in Marketing
Mar 23, 2021 04:30:27 AM
$ 9,000
Description :
Woman’s Search for Meaning - Women in Marketing
If the target demographics of your brand skews females, then as a women in marketing tighten your seat belts and get ready for a Women History Month‘s learning ride, because this post is going to take you through the adventure of understanding and targeting a female audience! After all, women have a purchasing power in the United States that ranges between $5 and $15 Trillion, yes it’s a trillion with a T annually and controls over 60% of all personal wealth in the U.S. For the majority of the brands, women represent the bulk of their customer base. It implores the question, why are so many brands marketing to a female demographic with ineffective, outdated, or failed tactics? Marketing to women is not as simple as throwing pink on every product or service where you want their attention. If you are wondering how to target women consumers more meaningfully, begin with understanding them.
Is marketing to the female audience a struggle for the brand? If so, then you are not alone. Research of Insights in Marketing shows marketers are often failing to connect with the female audience, with only 9% of women believing they are marketed too effectively.
Women Are Primary Consumers -
Women are the primary consumers of products and services across all sectors of the market. They are responsible for purchasing or influencing the purchases of goods for themselves and everyone around them such as partners, kids, aging parents, friends, etc. Speaking to them means understanding the fact that women are more complex than traditional marketing personas show. Their differences influence their views worldwide. So, before finding some solution on how to market to women, we need to understand their psychology.
You actually need to go deeper to find out what motivates your maximum target audience. Issues such as age and income are often far more important than they are considered, but not everyone agrees. We believe there is a need to understand that marketers should market differently to women and tailor their marketing campaigns accordingly to stay relevant to each type of women and obtain maximum attention and sales.
Check Out The Martech Cube recent blogs For more updates.
If the target demographics of your brand skews females, then as a women in marketing tighten your seat belts and get ready for a Women History Month‘s learning ride, because this post is going to take you through the adventure of understanding and targeting a female audience! After all, women have a purchasing power in the United States that ranges between $5 and $15 Trillion, yes it’s a trillion with a T annually and controls over 60% of all personal wealth in the U.S. For the majority of the brands, women represent the bulk of their customer base. It implores the question, why are so many brands marketing to a female demographic with ineffective, outdated, or failed tactics? Marketing to women is not as simple as throwing pink on every product or service where you want their attention. If you are wondering how to target women consumers more meaningfully, begin with understanding them.
Is marketing to the female audience a struggle for the brand? If so, then you are not alone. Research of Insights in Marketing shows marketers are often failing to connect with the female audience, with only 9% of women believing they are marketed too effectively.
Women Are Primary Consumers -
Women are the primary consumers of products and services across all sectors of the market. They are responsible for purchasing or influencing the purchases of goods for themselves and everyone around them such as partners, kids, aging parents, friends, etc. Speaking to them means understanding the fact that women are more complex than traditional marketing personas show. Their differences influence their views worldwide. So, before finding some solution on how to market to women, we need to understand their psychology.
You actually need to go deeper to find out what motivates your maximum target audience. Issues such as age and income are often far more important than they are considered, but not everyone agrees. We believe there is a need to understand that marketers should market differently to women and tailor their marketing campaigns accordingly to stay relevant to each type of women and obtain maximum attention and sales.
Check Out The Martech Cube recent blogs For more updates.
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